The 4 differences between Facebook Ads and Google Adwords

Organic search still offers the most value in search marketing, but supplementary advertising through Facebook or Google Adwords, have extremely valuable advantages. With the correct research, planning and implementation, you can experience immediate benefits from paid search, but how do you tell which is right for you?

There are a number of similarities between Facebook adverts and Google Adwords, and both have benefits, depending on your business objectives, target market and advertising budget. So what is the difference between Facebook Ads and Google Adwords?

1. Advertising Reach

With over 180 billion Google searches per month, the potential reach of Google Adwords is far higher than that of Facebooks:

Reach is one of the differences between Google Adwords or Facebook Adverts New Zealand digital services with Phancybox in Wanaka - The 4 differences between Facebook Ads and Google Adwords

2. Unique Targeting Options

Who is your target market? Are they located in a certain geographical location? Facebook Ads and Google Adwords offer different methods to help you target the your  ideal audience, increasing the value of your marketing efforts:

Targeting Options is another difference between Google Adwords or Facebook Adverts New Zealand digital services with Phancybox in Wanaka - The 4 differences between Facebook Ads and Google Adwords

3. Mobile Advertising

Mobile browsing is on the increase and actually exceeds the use of PC browsing. Bear this in mind when identifying if Facebook is a better fit for you than Google:

Mobile advertising is one of the differences between Google Adwords or Facebook Adverts New Zealand digital services with Phancybox in Wanaka - The 4 differences between Facebook Ads and Google Adwords

4. ROI

As with any marketing strategy you’ll need to consider your return on investment. Google Adwords has a higher average conversion rate than Facebook ads:

Do Facebook ads or Google ads have the best ROI New Zealand digital services with Phancybox in Wanaka - The 4 differences between Facebook Ads and Google Adwords

Summary

For new businesses, or those working through the motions of increasing their brand awareness, Facebook Ads would be the most beneficial, but wouldn’t provide the fastest sales, like Google Adwords.

Take the time to review what your business goals and objectives are, and to choose the path that best fits your business model. Once you’ve chosen your advertising winner, we can help you make the most of your advertising campaign. You could sign up for additional snippets of helpful information, or if you’re ready to increase your revenue with online advertising, lets start the journey together.

Who is the winner between Google ads and Facebook Adwords New Zealand digital services with Phancybox in Wanaka - The 4 differences between Facebook Ads and Google Adwords

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