While more descriptive website page names, and therefore URL’s, can be beneficial towards your SEO efforts, they can get a little out of hand. When it comes to limiting characters in Twitter posts, or editorials for example, 77 characters just won’t do.
Instead of comprimising your SEO strategy, you can make use of a URL shortening service. These websites simply convert your regular URL into a condensed format, using a 301 redirect from the short to the long, basically changing a URL from https://www.phancybox.com/news/measure-calculate-distance-google-maps to https://bit.ly/2JHnDgX
There are a number of URL shortening websites and you can even have your own branded URLs (let us know if you’d like more info on branded URLs) – we often use Bitly. You don’t need to login, the process is fast, and it works.
1. Browse to the Bitly website
2. Paste your URL into the top right corner Paste a link to shorten it field
3. You don’t even need to press Enter or click Shorten as the website detects your enter and will immediately redirect you to a page with your short URL
4. Now just copy your URL to make use of it elsewhere. Easy.
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