Gary Anderson is a premium Bose retailer in New Zealand. The Cromwell team sell sound and vision products in store, and via their ecommerce website. They are known for offering an extensive range of high end brands. Coupled with their technical know-how and customer service levels, they have positioned themselves as leaders in the NZ retail market, for all things visual and audible.
Google’s push for mobile friendly websites was the main factor behind redesigning the website. Since Google is now favouring responsive designs, Gary Anderson required a rebuild to ensure their organic ranking was not negatively impacted by the change. Besides the clear SEO benefits, offering their customers a more seamless experience would naturally contribute towards their business goals.
You may think that our largest challenge would have been the design or user experience. It was however, the manipulation of product data that created the largest challenge. Planning a retail shops product logic is vitally important, as it creates the basis for the entire shopping experience. This can make or break your customers shopping experience. Engineering the historical product data, to operate on the new CMS and today’s online shopping best practises was the real crux of the project.
Using WooCommerce with WordPress as the chosen CMS, the Gary Anderson website includes an interactive search feature, content syndication for Bose and Samsung products, as well as a product feed for PriceSpy and Google.
The upgraded website is contributing towards more streamlined order processing, therefore saving Gary Anderson valuable time. With all angles covered, the team have been able to continue their personalised service, and they’re back to focusing on what they do best.